Give the shop a dedicated number that keeps your personal cell private. Call and text customers from it, get voicemail typed out for you, and let AI text-back answer — and book — the calls you can't pick up. It's an optional add-on on top of your $35 base, so you never pay for phone features you won't use.
// Keep your personal number private · setup is white-glove · number porting can take ~2 weeks
Not a separate app to babysit. Your calls, texts, voicemails, and AI answering all live on the same job and customer you're already working.
A dedicated business number is what customers call and text. Your own cell number never leaves your pocket — no more handing it out to a whole route of customers.
Place and take calls right in the browser with the in-browser softphone, and run two-way SMS threads that attach to the customer and the job automatically.
Miss a call and the AI texts the caller back in seconds, asks what appliance and what's wrong, and can book the job — while respecting your business hours so it never books you at 2am.
Every voicemail is recorded and typed out so you can read it at a glance between calls — no dialing in, no replaying a message three times to catch an address.
Send the invoice link and the "on my way" heads-up straight from your business line, so the customer always knows who's texting and where their money's going.
Reach past customers from the same number they already know — light, built-in customer marketing so your line does more than answer the phone. (Being wired in now.)
You're under a machine, hands full, phone ringing in the truck. On a personal cell that's a lost customer. On your Business Line, AI text-back turns it into a booking before you're back on your feet.
The whole recovery runs on your business number, respecting your hours — you just confirm the details.
ApplianceOps is $35/mo for your first seat (+$15 per additional seat), and every core CRM feature is included. The Business Line is a separate optional add-on — so a solo tech who's happy texting from their own phone never pays for a line they don't need.
One price covers the number and everything that runs on it — no per-minute, no per-text metering to watch.
Setup is handled for you — white-glove, not self-serve. When you add the Business Line we provision the number and get it live for you; porting an existing number can take about two weeks. The softphone works in your browser as soon as the line is ready. There's no setup fee, and no contract. Questions? See full pricing, or the Business Line setup guide.
Plenty of one-person shops are perfectly happy texting a customer from their own cell to say they're on the way. Bundling a phone line into everyone's bill would just be charging them for something they'd never turn on.
So the Business Line sits as an optional add-on. The day you're tired of handing your personal number to every customer — or you want AI to stop letting missed calls walk — you add it, and it's already wired into the job, the customer, and the invoice.
The number the customer calls isn't the number in my pocket anymore — and the calls I miss still turn into jobs.WHY SHOPS TURN ON THE BUSINESS LINE
No — it's a separate optional add-on. The $35/mo base (plus $15 per additional seat) includes every core CRM feature. The Business Line is $45/mo for up to 4 seats, $65/mo for 5–6 seats, or $95/mo for 7–10 seats on top of that, with no setup fee. Larger team? Reach out for enterprise pricing. If you're happy texting customers from your own phone, you never have to add it.
Yes — that's the main reason shops add it. Customers call and text a dedicated business number, and every text you send (including invoice links and on-my-way messages) goes out from that number. Your personal cell number is never exposed to customers.
When a call comes into your business number and you can't pick up, the AI texts the caller back within seconds, asks what appliance and what's wrong, and can book the job — proposing times inside your business hours so a late-night missed call never turns into a late-night appointment. The booking lands in your dispatch for you to confirm.
Yes. You call and answer in the browser with the in-browser softphone, and run two-way SMS threads that attach to the right customer and job. Voicemails are recorded and transcribed so you can read them at a glance.
Setup is white-glove — we provision the number and get it live for you rather than an instant self-serve flow. A brand-new number is quick; porting an existing number can take about two weeks. Your CRM and the rest of ApplianceOps work the whole time, and the softphone is ready in the browser as soon as the line is.
No setup fee and no contract. It's a month-to-month add-on you can turn on or off in your shop settings. You scale the price by team size (≤4, 5–6, or 7–10 seats), not by unlocking features.
The Business Line can also power light customer marketing from the same number your customers already recognize. That piece is being wired in — think of it as reaching past customers, not a heavy campaign suite.
Keep your personal cell private, and stop letting missed calls walk. New to ApplianceOps? Start free, then add the Business Line when you want it.
// Optional add-on · no setup fee · white-glove setup · cancel whenever